Power House PR
One of the great things about the net is being able to track down classic books that have long gone out of print – if they ever were available in the UK in the first place. I came across Susan B Trenton’s “The Power House” whilst following the trail of the infamous “Nurse Nayirah” – whose (now) widely-discredited testimony before the US Congress played a crucial role in swinging world opinion in favour of military action in the run-up to the 1991 Gulf War. Published the following year, in 1992, Trenton’s book follows the intriguing career of Robert Keith Gray, who headed up the global PR phenomenon Hill and Knowlton during the 1980s.
“The Power House” is these days quite hard to track down, but a flavour of it can be found in this article, which originally appeared in Washington Monthly. In “Don’t Get Fooled Again” I take a look at the PR firm’s Hill and Knowlton’s extraordinary track record, both before and after Gray, from the manufactured ‘controversy’ over scientific evidence linking smoking and cancer to its more recent activities representing a dizzying range of dictatorial governments from around the world.