Posts Tagged ‘Don’t Get Fooled Again’
Corruption watchdog warns over risks of doing business with UK companies
A report by the anti-bribery group within the Organisation for Economic Co-operation and Development (OECD) has warned that companies doing business with Britain risk “legal and reputational damage because of the lax anti-bribery law and enforcement”. The OECD’s stinging report follows the international outcry over the UK government’s intervention to suspend the criminal investigation into corruption allegations against the arms manufacturer BAE systems.
Jenni Russell on the UK government’s crisis of trust
From Jenni Russell in The Guardian:
Only four months ago, when Smith gave a speech to the Smith Institute on the necessity of parliament’s shoving through the imminent plans for 42-day detention, the tone was much more disdainful. Then we, the audience, were given an imperious lecture that amounted to: We know what the threat is and you don’t, so we must be given whatever powers we need. I said at the time that listening to the speech was like wrestling mentally with jelly. Other than “trust us, we’re the government”, there wasn’t much of an argument involved.
Now, of course, thanks to the Lords, the opposition, the Labour rebels and vociferous opponents around the country, No 10 and the Home Office have had to learn a little humility. Bullying and threatening hasn’t been enough to get the key measures it sought, like 42 days and secret coroners’ inquests, past parliament. And since the government now plans a surveillance project that will dwarf anything that has gone before – a giant database that will track every call, text, email and web visit that we make – they have been forced, belatedly, into attempting to persuade us a little more and hector us a little less.
On the evidence of this speech, the strategy is not having much success. Persuasion is all about emotion backed up with argument, and the emotion was still reserved for “we know best; we truly do!” while the arguments still weren’t there.
Since the last few years of Tony Blair’s time in Downing Street there has been much agonising from the Labour leadership over the decline of public trust in politicians. This is a problem, we are told, because without our being able to take the government at its word on at least some things, the effective functioning of the state becomes impossible. The public therefore ought to be more trusting of politicians, and the current mood of scepticism is clearly – according to Alastair Campbell – the fault of the media.
The very fact that the government seriously expects us to be swayed by this kind of argument seems, to me, to illustrate the real problem with painful clarity. Democracy is clearly in trouble when voters feel the need to be suspicious of every public statement that their government makes on any remotely controversial issue – just as your relationship with your doctor or dentist would be under considerable strain if you felt that you were dealing with a mendacious quack trying to rip you off at every turn.
It seems that the government is asking us to believe that the solution to our democratic crisis is simply for voters to set their doubts aside and trust in the political class again – despite all the examples of state mendacity we’ve seen in recent years. But this seems akin to expecting a patient who’s repeatedly been juiced by their dentist to deal with their concerns simply by suppressing them – and then handing over their money for yet another appointment.
It seems to me the wiser course of action would be to start looking around for a better dentist – and perhaps also seek to get the old one struck off, to stop him from doing more damage in future…
South African government turns its back on AIDS denial
Hot on the heels of the resignation of President Thabo Mbeki – and the removal of his notorious Health Minister Manto Tshabalala-Msimang, the South African government has drawn a line under the era of AIDS denial that began soon after Mbeki’s accession to the Presidency in 1999.
President Motlanthe’s new Health Minister, Barbara Hogan, who was reportedly one of the few MPs to speak out on HIV and AIDS during Mbeki’s time in office, made a speech at an international AIDS vaccine conference in Cape Town in which she stated unequivocally that HIV causes AIDS, and that time had been lost in the struggle against the disease.
“Little Atoms” interview now online
…and can be heard here. With thanks again to Neil Denny and Resonance FM.
Don’t Get Fooled Again reviewed by Tom Cunliffe
From A Common Reader
Scepticism about media, politics and finances comes naturally to most of us these days, particularly when people who should know better have brought the world to a state of economic crisis (did our rulers really not know that unfettered greed is no basis for an economic world-order?). It is refreshing to read a book like Don’t Get Fooled Again, which takes our vague feeling that “things aren’t quite right” and shows us that gut instincts are often quite correct, and we really shouldn’t believe the utterances of any institution or public figure without first submitting them to some pretty stringent tests.
Richard Wilson puts forward a good case for scepticism, reminding his readers that humanity has a long history of “meekly engaging in depraved acts of inhumanity on the basis of ideas that turned out to be total gibberish”.
Much of his book focuses on the public relations industry, citing a number of case studies to show how opinion can be manipulated. He devotes a whole chapter to the way tobacco companies in the 1950s manipulated news organisations to question the increasingly obvious link between smoking and lung cancer. The strategy consisted of getting an influential academic on-side (geneticist Clarence Cook Little in this case), and using him to question every scrap of evidence which research scientists gathered supporting the need for anti-smoking legislation.
Little insisted that it was not enough to show that lung cancer victims were smokers, but that until the cause of the link could be demonstrated under laboratory conditions, the link was irrelevant. Tests showing that mice contracted cancer when exposed to cigarette smoke were contested, but on the other hand, animal tests which were favourable to the tobacco industry were heavily publicised. Wilson shows that genius of the PR campaign was capitalising on the media’s love of “debate”.
A story really takes off when two sides are seen in opposition, even when it is obvious that the alleged “controversy” is falsely based. This can be observed every day on programmes like BBC Radio 4’s Today programme, when even the most blindingly obvious truth has to be contested by a protagonist with opposing views, with the result that equal weight is given to both nonsense and fact. One million people walked the streets of London to protest about the US/GB invasion of Iraq but this had no effect on those who wanted for a variety of reasons to believe the fantastic reports about Iraq’s offensive capability.
Wilson warns of the dangers of pseudo-science, and its ability to influence government and other decision-makers. Wilson traces this back to Trofim Lysenko, Stalin’s favorite scientist who’s wrong-headed ideas about agronomy led to mass starvation throughout Russia. Even worse, Lysenko’s ideas were taken up by Chairman Mao and his followers whose Lysenko-inspired agrarian reforms led to the worst man-made famine in history, with the loss of 30 million lives.
The chapter on “groupthink” describes that way in which a closed group of people can adopts a false belief and then support itself in perpetuating it despite mounting evidence suggesting its falsity. I found myself thinking again of the decision to invade Iraq taken by Tony Blair’s cabinet when I read Richard Wilson’s list of symptoms of groupthink:
- Invulnerability – everything is going to work out right because we are a special group
- Rationalisation – explaining away warnings that challenge the group’s assumptions
- Unquestioning belief in the morality of the group and ignoring moral consequences of the group’s decisions
- Sterotyping those who oppose the group’s view as weak, evil, impotent of stupid
- Direct pressure being placed on any member who questions the group couched in terms of “disloyalty”
- Self-censorship of ideas that stray from the consensus
- The illusion of unanimity among group members with silence being viewed as agreement.
I have worked on many large I.T. projects and have seen these processes at work when projects have begun to fail and careers and reputations are at risk. Project teams easily acquire the need to plough on despite all warning signals to the contrary until finally the project is abandoned far too late for anyone to be able to recover any benefits from it.
Wilson goes on to consider the HIV/AIDS denial movement, begun in America and then influencing the thinking of the South African government where “AIDS dissidents” have had a malign effect on public policy leading to the denial of effective treatment for many. President Tabo Mbeki immersed himself in AIDS denial literature and invited American AIDS dissidents to join a presidential advisory panel on AIDS and HIV, one of whose aims was to inivestigate “whether there’s this thing called AIDS . . . whether HIV leads to AIDS, whether there’s something called HIV”. By 2005, more than 5.5 million South Africans were infected with HIV and 1000 were dying each day from AIDS.
In his concluding chapter, Richard Wilson lists the common threads which run through false and illusory belief systems: fundamentalism, relativism, conspiracy theories, pseudo-scholarship, pseudo-news, wishful thinking, over-idealisation, demonisation of perceived enemies, groupthink. While many of the ideas in this book are nothing new in themselves, Wilson has gathered them together, with many fascinating examples from recent history, to provide a very useful handbook for people who know that things they read in the paper or hear on the television are “not quite right” and need to be challenged.
I was pleased to find that Richard Wilson has a blog Don’t Get Fooled Again in which he reports on many of the topics covered in his book.
“Don’t Get Fooled Again” reviewed in the Guardian by Steven Poole
Review in The Guardian by Steven Poole
There’s always somebody trying to pull a fast one, but we can help ourselves. “The antidotes to delusion are logic and evidence, preferably from multiple sources.” The author hopes to give us the tools to avoid being fooled by “pseudo-news”, as well as pseudo-experts, and pseudo-conspiracy theories. Confusingly, many of the people we ought to be sceptical of pretend to be sceptics themselves. The giveaway, as Wilson nicely shows, is that their scepticism is asymmetrical: no evidence is ever enough for someone “sceptical” about anthropogenic global warming (an example not included in this book), and yet they are remarkably credulous about any alternative factoids that might seem to support their own view.
Wilson ranges somewhat loosely over examples contemporary and historical: anti-Aids science in South Africa, Lysenko’s pseudo-agriculture, David Irving’s Holocaust denial, Richard Dawkins’s atheism, and torture at Abu Ghraib, explaining psychological ideas of selection bias and groupthink along the way. He alludes to the X-Files slogan “I want to believe” as an example of dangerous thinking, but to be fair they also say “Trust no one.”
Atom smashing with Neil Denny

There’s no radio show quite like Little Atoms, which broadcasts on Resonance FM from a small studio near London’s Borough Market. In the last few years Neil Denny has interviewed an impressive line-up of leading sceptical thinkers, from Francis Wheen and Alain de Botton to Ben Goldacre, Julian Baggini, Jon Ronson and Stewart Lee.
It was an honour to be on the show, and a pleasure chatting to Neil about Don’t Get Fooled Again, discussing the weird cult of AIDS denial (148 comments on my New Statesman article and counting, with the debate still raging three weeks after it was published), the extraordinary Booker-Bridle asbestos love-in, and lots more besides. The interview should be available online in the next few days, so I’ll post the link when it appears.
Little Atoms

This Friday I’ll be talking about “Don’t Get Fooled Again” with Neil Denny, Padraig Reidy and Anthony Burn on Resonance FM’s “Little Atoms” discussion programme:
“If the show has a dominant and recurring theme, then it coalesces around the ideas of the Enlightenment, by which we mean freedom of expression, free inquiry, empirical rationalism, scepticism, the scientific method, secular humanism and liberal democracy. These ideas find their antithesis in superstition, religious fundamentalism, fanaticism, medievalism, totalitarianism, censorship and conspiracy theory.”
I’ve listened online to a couple of previous editions and I’m very much looking forward to being on Friday’s show.
Book Depository Tuesday Top Ten
Those nice people over at the Book Depository asked me for a list of my top ten best books ever. Was I spot on or way off the mark? Click here to decide.
Dissecting the crunch – Bethany McLean on the lessons of Enron
In “Don’t Get Fooled Again“, I look at the rise and fall of Enron, whose management sought to inflate the company’s share price by hiding bad debts amid a fiendishly complex internal accounting structure.
Bethany McLean, the journalist credited with being the first to raise serious questions about the company, has just written a fascinating piece highlighting parallels between the Enron scandal and the current financial crisis triggered by the “credit crunch”:
After Enron’s implosion, everyone talked about how important it was to be able to understand how a company makes money. Now raise your hand if you understand how a modern financial services firm makes money. No hands? The truth is, there is no way to understand. These companies are as opaque as Enron. Just as Enron had off balance-sheet vehicles – SIVs – that allowed it to book earnings and hide debt, Citigroup and other financial institutions had structured investment vehicles that did the same. Indeed, Citigroup had to take almost $50bn of SIVs back on to its balance sheet after they ran into trouble. It would be nice if the accounting rule-makers would grasp this basic tenet: if they want to hide it, we want to know about it.
Of course, SIVs are only a small manifestation of the deeper problem, which is the evolution of financial engineering into a dark art. Enron now seems like the canary in the coal mine. After its bankruptcy, Steve Cooper, who was in charge of restructuring it, told the Wall Street Journal his task might leave him “in a wheelchair and drooling” due to the complexity of its financial structures and the “unbelievable amount of debt accumulated around the company”. Doesn’t that sound like our entire financial system?
Just as Enron packaged bad investments into a private equity fund run by its chief financial officer, Wall Street packaged mortgages given to people who couldn’t afford the payments into sleek new instruments called RMBS and CDOs. But Enron’s machinations couldn’t make the losses go away, and Wall Street’s shiny acronyms can’t turn a defaulted mortgage into good money…
…Most of the believers in the free market only believe in it when it is going their way. When it doesn’t, it’s someone else’s fault. Enron’s former leaders often cited their free-market beliefs. Its demise, they said, was due to a short-sellers’ conspiracy.
Indeed, when all was booming, Wall Streeters said they deserved their pay because the market said they were worth it. But now things are falling apart, they say the market doesn’t work, and we need to stop short-selling, and taxpayers need to pony up. If there is a tiny bit of good in all this, it’s that Wall Street, although it was complicit in the Enron mess, managed to walk away relatively unscathed. This time, Wall Street has brought itself down.
Catholic aid charity Caritas accused of materially supporting LRA terror group
A few weeks ago I wrote about the aggressive campaign by church-funded lobby groups for the lifting of the International Criminal Court’s war crimes indictments against Uganda’s “Lord’s Resistance Army” rebels.
Now a Ugandan government spokesman has accused the Catholic aid charity Caritas of providing food and medical supplies to the LRA, a proscribed terror group who are continuing to kill and abduct civilians despite repeated attempts to persuade them to make peace.
According to Prof. Tarsis Kabwegyere, Uganda’s Minister for Disaster Preparedness, the ongoing material supplies from humanitarian agencies were helping the group to perpetuate the conflict, and he singled out the Catholic NGO Caritas for particular criticism:
Caritas should stop giving food to the rebels so that they get under pressure to sign the peace agreement. But as long as they continue to get supplies, they will see no reason of ending rebellion
There is a moral question on why [LRA leader] Kony continues to receive food. Whoever is sending food to the jungles is committing a mortal sin, especially if they are Christians.
The supplying of food and medicines by western aid agencies to demobilised ex-combatants is relatively common, as a first step towards reintegration into society. But the gifting of material support to an armed group which is still actively engaged in attacks on civilians seems like a whole different matter.
A church led initiative led to the creation in 2000 of the Ugandan amnesty commission, offering a blanket pardon to any member of the group who laid down their arms, but the leadership continued to hold out until they were indicted by the International Criminal Court in 2005. Since then, the group has been focussed on getting the indictments lifted, a cause in which they have gained considerable support from the Catholic Church and other Christian organisations.
The Caritas website appears to make no mention of support being given to the LRA.
See also: “LRA Accused of Selling Food Aid”, Institute of War and Peace Reporting
George Monbiot endorses “Don’t Get Fooled Again”
I’m delighted that “Don’t Get Fooled Again” has been given a generous endorsement by the Guardian columnist and campaigner George Monbiot: “This is an exceptional book: rigorous, witty and beautifully-written. If you want to know how the world works, you must read it.”
“Don’t Get Fooled Again” reviewed in the Hindustan Times
From Kushalrani Gulab in the Hindustan Times
Looking at “the myriad ways we can deceive ourselves — and be deceived by others,” the book begins by telling us briefly that we’re usually predisposed to having an idealised view of ourselves and everything that makes up our identities, and then gets into some seriously scary stuff. Stuff like how so many of us delude ourselves into taking people in authority — whether government types, politicians, business people, scientists and ‘experts’ or the media — so seriously that we don’t bother to cross-check, investigate or question what they (or frankly, even what we ourselves) say or do.
Now that we’re dealing with some hardcore terrorism and communalism problems in India, I was particularly gripped by the chapter titled ‘Heroes and Villains’. This uses the example of the US treatment of captured Iraqis in Abu Ghraib to show how easy it is for people to be so single-minded in their zeal to ‘punish evil’ that all rules of humanity go flying. While there’s nothing I’d like better than to have terrorists and communalists caught, tried and punished — and I have to say, the crackdowns do seem justified — I’ve been troubled by the raids on Muslim localities, the controversial Nanavati Report and the fact that, despite assurances from the Centre and the state governments, not much seems to have been accomplished in tracking down the people responsible for the recent violence against Christians, even though the Bajrang Dal has been indicted.
Don’t Get Fooled Again can be ordered with free delivery worldwide from the Book Depository.
Stephen Colbert on “truthiness”…
“That’s where the truth lies – right down here in the gut. Do you know you have more nerve endings in your gut than you have in your head? You can look it up.
Now, I know some of you are going to say, ‘I did look it up, and that’s not true.’ That’s ’cause you looked it up in a book. Next time, look it up in your gut. I did. My gut tells me that’s how our nervous system works.”
– Stephen Colbert, White House Correspondents Association dinner, April 2006
Peter Eichstaedt on the international community’s naive dealings with Uganda’s LRA rebels
From the Institute of War and Peace Reporting.
Someone defined insanity as doing the same thing over and over again and expecting a different result.
It’s an accurate description of the continuing situation with Joseph Kony, the leader of the Ugandan rebel Lord’s Resistance Army, LRA, currently holed up in the northeastern Democratic Republic of Congo, DRC.
As he has in the past, Kony continues to play humiliating games with negotiators seeking a final end to northern Uganda’s brutal 20-year war with the LRA.
He, or his so-called spokesman David Matsanga, repeatedly announce that Kony plans to sign a permanent peace agreement, and even go so far as to set dates. Negotiators scramble to an agreed rendezvous point in the jungle – but Kony never shows.
This is followed by public grumblings from the negotiators, who vow never again to be fooled.
But that “never again” lasts only a few weeks. Kony then calls someone like United Nations Special Envoy Joachim Chissano or talks mediator Riek Machar, the vice president of South Sudan, or dials up Mega FM in Gulu or Radio France International, and rambles on about how much he wants peace.
This inevitably draws yet another delegation to the jungles and which again is left sitting alone and waiting.
Kony undoubtedly enjoys this because of the ease with which he can get away with it. He clearly does not want peace.
Attack of the AIDS denialists…

My recent piece on “bogus sceptics” in the New Statesman drew some impressively prompt brickbats from the AIDS denial 24-hour rapid response unit. I particularly liked this one:
Do yourself a favor, before you insert your foot in your mouth again. Richard, check out the blog of a professor who investigates pseudoscience, who recently FULLY researched hiv/aids and found himself fully in agreement with Dr. Duesberg, at hivskeptic.wordpress.com.
Or read Professor Duesberg’s books.
You will find upon your own research that the years of high death said to be due to hiv are the EXACT YEARS of high dosage AZT.
You will find that NO test finds verified HIV.
You will find that the HIV tests are proven to often go off with 70 different PROVEN factors.
You will find that there is NO proof that HIV is the cause of AIDS.
You will find that the leading cause of death in HIV positives in the west, is and always has been in those who take the HIV drugs.
No fool like an old fool, Richard. Surely you are not too old to learn something new! And being an obviously closed minded dogmatist yourself, perhaps it is time to come out of your little eggshell and wake up and smell the coffee, and at least admit that you are far from being any kind of a knowledgeable purveyor of truth yourself.
I’ve done my best to respond on the article itself, but I thought it might also be useful to post a link here to one of the most comprehensive summaries I’ve seen of the evidence linking HIV and AIDS, from the US National Institute of Health.
Julian Baggini on the need for more scepticism…
From The Herald
Getting more clued up requires understanding why it is we are so frequently fooled. To do this, we need to learn not only about faulty logic, but our psychological weaknesses. For example, we tend to be too impressed by the mere volume of evidence marshalled in support of a case. But no amount of bad evidence adds up to good evidence. Nor should we forget that the size of even a good dossier of evidence can only be judged to be impressive or insufficient when it is compared to the size and contents of the dossier against.
There are signs that people are already equipping themselves to cope with the information tsunami. Between starting to write my own contribution – a book on bad arguments and rhetoric – and it coming out, I’ve noticed other books have also appeared with similar agendas, such as Damian Thompson’s Counterknowledge and Richard Wilson’s Don’t Be Fooled Again.
I’m hopeful that the information overload might be provoking a long-overdue upgrading of the general population’s capacity to distinguish for itself between good and bad arguments. Rather than blaming the internet, we need to attribute responsibility to the right place, which is with people who dish out the falsehoods in the first place, and ourselves for swallowing them too easily.
Julian Baggini‘s latest book is The Duck that Won the Lottery and 99 Other Bad Arguments (Granta).
“Against the evidence” – New Statesman piece
The New Statesman has just published an article I’ve written, coinciding with the publication of “Don’t Get Fooled Again” (a version read by a strange robotic voice can be found here…)
Throughout the 1960s, the tobacco industry famously spent millions promoting a small group of vociferous “sceptics” who, in the face of overwhelming evidence, continued to deny the link between smoking and cancer. The strategy paid off. Long after a clear scientific consensus had emerged, much of the public still believed that the case remained unproven.
In a sceptical age, even those disseminating wholly bogus ideas – from corporate pseudo-science to 9/11 conspiracy theories – will often seek to appropriate the language of rational inquiry. But there is a meaningful difference between being a “sceptic” and being in denial. The genuine sceptic forms his beliefs through a balanced evaluation of the evidence. The sceptic of the bogus variety cherry-picks evidence on the basis of a pre-existing belief, seizing on data, however tenuous, that supports his position, and yet declaring himself “sceptical” of any evidence, however compelling, that undermines it.
While it is easy to guess the motivations of an industry-funded scientist denying the dangers posed by his commercial sponsor, or a far-right historian expressing “scepticism” about the Holocaust, other cases are more puzzling. It is difficult to explain why, for example, a respected academic would dismiss the mountain of proof that HIV causes Aids. But several have, notably the Berkeley virologist Peter Duesberg.
HIV is a type of “retrovirus”. Duesberg has argued for decades that retroviruses rarely, if ever, harm their hosts. Rather than modify this theory in the light of evidence that one such virus was killing millions, Duesberg in the late 1980s announced his “scepticism” about that evidence, and has stuck to his guns ever since.
Early on, these ideas found a receptive audience among HIV sufferers, desperate for an alternative prognosis. The cause was later taken up by conspiracy theorists convinced that Aids was a money-spinning fabrication of the global pharmaceutical industry.
In South Africa, at the beginning of this decade, Aids scepticism gained currency with a political class dismayed at the prices being charged for life-saving medicines. Under the influence of Duesberg and his fellow “dissidents”, Thabo Mbeki’s government chose to delay for several years public provision of anti-HIV drugs. The economist Nicoli Nattrass estimates that this decision – made amid one of the world’s worst Aids epidemics – may already have cost hundreds of thousands of lives.
Bogus scepticism does not centre on an impartial search for the truth, but on a no-holds-barred defence of a preconceived ideological position. The bogus sceptic is thus, in reality, a disguised dogmatist, made all the more dangerous for his success in appropriating the mantle of the unbiased and open-minded inquirer.
Richard Wilson’s “Don’t Get Fooled Again” is out now, published by Icon Books (£12.99)
“Don’t Get Fooled Again” reviewed in The Hindu
Be it in love or in business, we have an amazing capacity to deceive ourselves and also be deceived by others.
Aha, you may not like to believe that, but alas, that’s a fact, bemoans Richard Wilson in ‘Don’t Get Fooled Again: The Sceptic’s Guide to Life’ (www.iconbooks.co.uk).
“Being human involves an odd dichotomy: we need to delude ourselves that we are exceptional, even if we aren’t, in order to make the most of whatever potential we do have,” Wilson observes. “We thrive on being told how great we are, and we gravitate towards people who are willing to indulge that need.”
When we allow ourselves too much self-delusion, we are in danger of becoming fantasists, wide open to exploitation, he cautions. “And if we are too blind to the flaws of our heroes and idols – and too trusting of those we perceive to be figures of authority – we risk becoming complicit in the actions of criminals or, at the very least, making idiots of ourselves.”
Quite reassuringly, however, we all have the capacity to be sceptics, says Wilson. He explains how the antidotes to delusion are logic and evidence, preferably evidence from multiple sources. “We tend to delude ourselves least about the things that are easiest to measure objectively.”
Where possible, compare information from alternative sources and look for inconsistencies and contradictions, the author guides. This is not the same thing as being a cynic, he distinguishes. “Cynics like to assume the worst of people and things. Sceptics try to make as few assumptions as possible.”
A chapter titled ‘the emperor’s new paradigm’ studies how businesses thrive on a culture where creative thinking has acquired a near-mystical status, and where the gap between rhetoric and reality can be perilously thin.
Wilson is horrified that some organisations pay enormous sums of money “to those promising to help them ‘think outside the box,’ ‘challenge the orthodoxy,’ ‘push the envelope,’ ‘take a blue sky approach,’ ‘drive through change’ or bring about a ‘paradigm shift.’”
In a market where concepts have become a commodity, Wilson warns that it’s possible to make money not only from brilliant new ideas, but also from mediocre ideas cleverly packaged in brilliant-sounding expressions. Watch out, therefore!
Also let us be careful not to demonise ‘all those idiots who get bamboozled by the nonsense, and congratulate ourselves that we would never fall for anything so stupid,’ because if we do that, then we’re much more likely to get fooled ourselves, Wilson advises. For, “The delusion that human nature operates differently for ‘those idiots’ than for us is perhaps the most dangerous one of all.”
We all need a bit of wishful thinking from time to time, he observes, “to get ourselves to sleep at night or out of bed in the morning, or to psych ourselves up for some ghastly public speaking engagement.” His wise counsel is that it is most important to know which stones we are choosing to leave unturned, and to know that this choice is benefiting us rather than leaving us open to exploitation.
To those who are prodded by the politicians and the media to be ever-frightened, the author’s prescription is laughter. “By mocking our fear-mongering political class and their torture-tainted nightmare tales, we not only bring some small measure of accountability to the political process – we can also help to counteract the anxiety culture that threatens both our health and our freedom,” he suggests.
Prescribed read for the hype-harassed and panic-pumped.
Berners-Lee warns over online pseudo-science
While I was writing “Don’t Get Fooled Again” I came across numerous examples of pseudo-science being disseminated via the net, from the poisonous theories of the AIDS denialists to the clumsy corporate quackery of the industry-funded Chrysotile Institute.
Following the recent scare stories about the CERN project and the MMR vaccine, Tim Berners-Lee, the man often credited with inventing the World Wide Web, has raised concerns over the extent to which unsubstantiated claims about science are often disseminated online. Berners-Lee suggests that we should consider some kind of ratings system (or systems) to give a public measure of the reliability of the multitude of online sources.
Having waded through page after page of the eloquently-worded online nonsense scattered across the net over the last year – and read some of the stories of those who have been persuaded on the basis of a pseudo-scientific conspiracy theory to stop taking medicines that could have saved their lives, it’s easy to agree that there is a very serious issue here.
But I’m not sure that formal ratings systems will really help. Pseudo-scientists like the AIDS denialist Peter Duesberg already claim that their exclusion from the mainstream media, and their failure to get published in peer-reviewed scientific journals, is evidence of the ‘conspiracy of silence’ ranged against him. If some sort of ‘reliability rating’ system is introduced, the conspiracy theorists will simply say the same thing about the fact that their website has been refused a rating (or given a very low one). It seems unlikely that the kind of person who would be taken in by conspiracist claims about peer review and the mainstream media is going to be immune to similarly paranoid arguments about ‘reliability ratings’. Setting up a formal system is just going to give the conspiracy theorists something else to get paranoid about.
It also seems to me that increasing numbers of people are now figuring out for themselves how to gauge the reliability of what they see and read online, and that a more effective way of combatting web tomfoolery might simply be to promote some basic ‘rules of thumb’, drawn from experience, which web users can then apply in their own way.
A further point is that by focussing solely on the dangers of nonsense being spread in the online media, we risk letting established media sources off the hook, when complacency in this area is equally dangerous. In “Don’t Get Fooled Again” I found many cases of mainstream journalists being comprehensively duped by dangerous pseudo-scientific ideas – from the bamboozling of the Sunday Times journalist Neville Hodgkinson and the Sunday Telegraph commentator Christopher Booker, to the PR deceptions of the tobacco industry during the 1960s and 1970s.







