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MacArthur’s classic PR industry exposé – and a little bit of history repeating itself

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Ben H Bagdikian’s 1993 foreword to John R MacArthur’s classic PR industry exposé, “Second Front”, nowadays reads somewhat poignantly.

“A lesson we should have learned in the 1960s and 1970s is that when governments… become desperate over a failing policy, they are tempted into that historic folly of nations, self-delusion… Bad news is filtered out before it reaches the top. In the end, as always, the propagandistic government becomes the victim of its own propaganda… In democracies, the self-destructive process of governmental delusion and deception is supposed to have a remedy in independent news… The basic premise is that democracy succeeds to the degree that government has an outside source of information about its own weaknesses and the public has sufficient valid information to judge government performance and reports…

For years the main body of our democratic balancing forces in Vietnam failed… The price of that national tragedy has been painfully high. For the news media, it was supposed to be The Great Lesson. Never again would journalists look the other way or accept at face value official civil and military claims without careful examination.

But the lesson failed. Something went terribly wrong. The military learned its own lesson from Vietnam: keep wars short and keep the news media completely controlled in the opening days of the engagement… By severely limiting reporting by journalists, the government can prolong that controlled public image of a military action until the media move to something else and lose interest in the event…

John MacArthur in this book has laid out in enormous detail how all this happened in the Gulf War… One hopes that, as a result, our major media, four times burned, will be four times shy in accepting future official releases and briefings at face value…”

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Written by Richard Wilson

August 2, 2008 at 9:04 am

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